About

There are a number of German terms for which there are no useful English equivalents. Because of their usefulness and beauty, these terms called loan words have entered the English lexicon. While there are large amounts of useful and plenty more ridiculous English loan words in the German language, barely any made it the other way over the big pont.

When Chris Haller moved to the United States in 2004, he knew the obvious Kindergarten and Bratwurst and over the years discovered lesser known Germanisms like Kitsch, Doppelgänger or Schmutz. If only folks in the US would learn about them, he thought, and what about all the other fun German words? The ones daisy-chaining multiple Nouns to build fun words like Fussballgott?

So his profession as Web Developer and Online Community Manager made this campaign an obvious next step. Hopefully it brings back good memories of home, or introduces you to the exciting details of the German language and culture.

Have fun exploring and help Spread Germanisms!